Insights

Although raising capital is very important, startup founders are often lacking knowledge on how to pitch potential investors. Preparation is the key to success.

June 9, 2021

The importance of market research should never be underestimated, especially for those starting a new business. Market research builds a sturdy foundation for a business to be built upon, preparing the company for any threats or weaknesses that may arise as the business grows. From getting to know your target audience to explore potential competitors, market research gives businesses a competitive edge, allowing them to thrive in new environments.

June 9, 2021

Marketing business-to-business (B2B) is different from marketing business-to-consumer (B2C). Although you still are selling a product to a person, experience shows that the difference between these two types of markets runs deep.

June 9, 2021

The role of classroom education has shifted in recent years. The focus has moved away from memorizing textbooks for learning critical thinking, collaboration and digital literacy.

June 9, 2021

Recruitment is not always an easy job, and recruiting for startups to hire suitable talents can be even more difficult. A startup is an early-stage company with a limited salary budget, lacking recruiting experience, it is inevitable to hire the wrong personnel. Therefore, it’s important for founders need to be learnt how to improve their decisions of hiring.

June 6, 2021

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

June 6, 2021

Business leaders and startup founders always wonder how good meeting practices to boost their efficiency. Think of all the bad team meetings you have attended: Meetings where one person dominated the conversation, the room argued in circles, or the content shared was repetitive – and could have easily been an email.

June 6, 2021

Money is the first concern, every startup needs money to grow, that’s for sure. In the early stages of a startup, one of the safest ways to raise money is to raise capital from venture capitalists. But do you know, When do you start to raise capital? How can you raise capital? The following are some of the most basic concepts when raising funding for a new startup.

June 6, 2021