Insights

The importance of market research should never be underestimated, especially for those starting a new business. Market research builds a sturdy foundation for a business to be built upon, preparing the company for any threats or weaknesses that may arise as the business grows. From getting to know your target audience to exploring potential competitors, market research gives businesses a competitive edge, allowing them to thrive in new environments.

February 5, 2021

Marketing business-to-business (B2B) is different from marketing business-to-consumer (B2C). Although you still are selling a product to a person, experience shows that the difference between these two types of markets runs deep. The process of choosing which business to start is often done incorrectly and does not factor in the experience level of the younger entrepreneur or lay a foundation for the first-time business owner to grow both personally, professionally and fiscally.

January 5, 2021

The role of classroom education has shifted in recent years. The focus has moved away from memorizing textbooks to learning critical thinking, collaboration and digital literacy.

December 4, 2020

If you have reached the point in your start-up where it is time to begin hiring new employees, then you will need to ensure that you know how to hire the best.

November 27, 2020

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

October 23, 2020

Business leaders and startup founders always wonder how good meeting practices to boost their efficiency. Think of all the bad team meetings you have attended: Meetings where one person dominated the conversation, the room argued in circles, or the content shared was repetitive – and could have easily been an email.

October 19, 2020

In the early stages of a startup, one of the safest ways to raise money is to raise capital from venture capitalists.

October 8, 2020